Over a decade in the past, the cofounders of TopIQs have been freelance web entrepreneurs coping with lots of the frustrations that also irk freelancers in the present day. They invested important time pitching, touchdown and finishing tasks for purchasers on freelance marketplaces. When it was time to receives a commission, they spent weeks or months chasing funds or resolving account points and fraudulent chargebacks—solely to owe a excessive proportion of market and monetary service charges in the long run.
“Conventional freelance marketplaces take as much as 20% of charges for any job,” mentioned Steve Talbot, one of many chief data officers at BH Community, the creator of TopIQs, a blockchain-based freelance market. “That is very difficult, particularly while you’re simply beginning out. Say you make $500 from a number of small tasks; {the marketplace} takes $100, the financial institution or monetary app takes one other $15 and so forth. Fairly quickly that $500 is a a lot smaller quantity.”
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Talbot and his companions, Eddie Munteanu, Marius Grigoras, and Petrica Butusina imagined a greater means for freelancers to search out work from trusted companies and receives a commission shortly with out the standard complications. Their imaginative and prescient grew to become TopIQs, a decentralized freelancing market constructed on the MultiversX blockchain.
“TopIQs is a DeFi market designed for international Web3 patrons and sellers,” mentioned Munteanu. “We take a most 5% charge on crypto funds, and a clear everlasting historical past on the blockchain protects each patrons and sellers. Companies know they may get work they’re happy with, and freelancers know they may receives a commission promptly. Each events personal the good contracts they develop. Cost is held in escrow during the undertaking, then launched to the freelancer as soon as it’s full.”
The beta model of TopIQs launched in December 2022, and the total product is scheduled for launch in spring 2023. Listed below are three key classes that the TopIQs staff has recognized a couple of profitable Web3 product launch:
1. Prioritize educating your customers.
Blockchain and crypto platforms are nonetheless new to many individuals. In case your product is focusing on Web2 customers, you could provide an academic element, educating folks the fundamentals and advantages of Web3. What are your prospects’ ache factors, and the way does your product tackle them? What important data do they want in regards to the blockchain or crypto? What’s going to they achieve from adopting this new know-how? Present video tutorials, Q&A classes and different searchable sources.
2. Take a look at relentlessly throughout your beta launch.
Earlier than you do a full launch, price range sufficient time for a radical beta testing interval. Throughout this gentle launch, invite customers to make use of your product totally free, and collect as a lot group suggestions as attainable. Which parts are standard and simple to make use of? Which options generate essentially the most questions or bugs? Preserve testing and iterating till you’re assured a couple of full product launch.
3. Present distinctive buyer help.
Nurture your person group by providing responsive, multifaceted buyer help. Generally customers favor to observe video tutorials or learn on-line sources to reply their questions. Different occasions, they need to communicate straight with a staff member who might help them. Try to supply a wide range of help choices, together with movies, articles, knowledgebases and chat apps.
“We need to assist extra folks get into freelancing, and we perceive the obstacles on a private stage as a result of we’ve been there ourselves,” mentioned Talbot. “TopIQs goals to teach folks about learn how to get into freelancing and learn how to get into cryptocurrency. It places the management again within the palms of customers to create a safer and linked strategy to work.”
This text was revealed via Cointelegraph Innovation Circle, a vetted group of senior executives and consultants within the blockchain know-how trade who’re constructing the long run via the ability of connections, collaboration and thought management. Opinions expressed don’t essentially replicate these of Cointelegraph.
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