Go away it to Angelina Jolie to leap into the style fray with a humanist twist — and an inclusive bent.
Asserting a brand new enterprise enterprise referred to as Atelier Jolie, she describes a newfangled form of vogue home through which customers play the function of the designer, inviting them to collaborate with tailors, sample makers and artisans to create distinctive vogue statements.
“Why merely purchase the design of one other individual, when you possibly can create your self?” Jolie asks in a mission assertion posted to her private Instagram web page, the place she counts 14.3 million followers. She additionally launched a brand new account @atelierjolieofficial.
“We will all acquire, recognize and be influenced by the designs of others. However the highest type of self-expression — and I imagine essentially the most enjoyable — is to create for ourselves,” she wrote in an intriguing design manifesto.
The emblem for Atelier Jolie, designed by artwork director Peter Miles.
Courtesy of Atelier Jolie
Whereas numerous celebrities merely lend their well-known names and faces to varied vogue tasks, Jolie describes her enterprise as extra of a “inventive collective.”
Certainly, Atelier Jolie appears in tune with the zeitgeist in proposing fashions which are sustainably conceived, respectful of inventive communities, and constructed on the idea of self-discovery.
“We’ll use solely curated high quality classic materials and deadstock,” Jolie wrote underneath her Instagram submit, which revealed a country model emblem designed by Peter Miles, an artwork director who has collaborated with such vogue manufacturers as Celine, Gabriela Hearst and Repossi. “It is possible for you to to restore or upcycle a chunk out of your closet you want to revive, perfecting match, respiration new life into what might have been thrown away, and creating high quality heirloom clothes with private which means.”
Jolie offered few specifics on the enterprise mechanics, or perhaps a launch date, acknowledging “I’m extra of an artist than a businesswoman… Bear with me. I hope to develop this with you.”
However it appears clear that Jolie, who has worn well-known designer manufacturers and high fashion creations for public appearances, just isn’t interested by any top-down conversations with solely a monied elite.
“We hope to create a group of creativity and inspiration, no matter socio-economic
background,” she wrote. “We’ll highlight the individuals who play a component in every creation. We’ll deliver collectively a various group, together with apprenticeships for refugees and different gifted, under-appreciated teams, with positions of dignity primarily based on ability. And as we work with international artisans and creators, we hope to assist share the richness of their cultural heritage and assist the event of their very own companies.”
Jolie steered her enterprise thought has been percolating for a while.
“Trend is an artwork I’ve had the chance to play with through the years. I’ve designed garments, and realized about shapes with most of the greatest tailors,” she wrote. “Designers typically sketch or approve designs, however it’s the tailors who make the distinction and who I actually love creating with. And but, these makers hardly ever obtain the credit score and respect they deserve.
“I’m constructing a spot for inventive folks to collaborate with a talented and various household of knowledgeable tailors, sample makers and artisans from around the globe.”
A filmmaker, humanitarian and activist, Jolie often wears Versace for purple carpet appearances, however has additionally donned appears to be like from Ralph & Russo, Ralph Lauren, Elie Saab and Valentino through the years. She has additionally appeared in campaigns for Louis Vuitton, St. John and Guerlain.
